Thursday 9 April 2015

EMIGRE GRAPHICS


I am not entirely sure how I ran into Emigre design magazine but I do have a suspicion that it was through looking up ZG magazine that I intend to write about later on.
Emigre magazine was a magazine that was actively coming out from 1984 until 2005 and was published by Emigre Graphics company, firstly in San Francisco, California. It's founder is a married couple, a Dutch-born graphic desinger Rudy VanderLans and (close to my heart) Czechoslovakian-born typeface designer Zuzana Ličko, both of them gold medailists of AIGA.


The couple met at University of California, Berkley and started their main project at the time when first Macintosh came out. Some of its imperfections were the impuls for trying to change this and design their own way how to make typefaces more readable. The result of this was Emigre magazine, where Ličko, under the guidance of VanderLans was publishing and advertising her fonts while using the first Macintosh computers. Ličko also ended up redesinging and editing two main fonts Bodoni (Filosofia) and Baskerville (Mrs Eaves) to a more digital friendly version.
The content and form of Emigre magazine has been changed a lot during its lifetime. At first, it was an oversized publication that focused mainly on culture but later on, because of it dynamic aesthetics, it has changed to a more user friendly design that focused on different Graphic Designers and Design itself. From issues 60 to 65 it came out on CD. Nail in the coffin of Emigre Magazine was the fact that nowadays, anyone with personal computer can create a font and US law system does not declare a protection of the authors rights.

The Emigre company is presenting itself as 'the first contemporary type foundry to sell original fonts made on and created for the computer'. It posses over 300 typefaces via various designers.

It is very hard to choose from the best examples of design that Emigre magazine has done so far - therefore I suggest to have a look through it yourself. Nevertheless, here are some of the examples that I have found absolutely stunning.





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